Our culture has taught us failure is a bad thing. This is an unwritten rule we are told to conform to, from very early days. Therefore we’ve stigmatized ourselves and others for failure, and our society is left with very few people who go forward anyway despite the fear of failure.

Actually this is a classic example of a vicious cycle. We are so afraid of failure. So we hesitate to admit our own failure and stigmatize others. The price is lack of timely action for problems and a second chance. We do not talk about our failures. The price is waste of good lessons worth sharing with others.

The worst fact is that we are constantly discouraged to start anything new or bold, deeply arrested by fear. It means no success stories and no lessons shared. This is the biggest price we all, as individual and our society, have to pay.

We must envision a new culture where people not only embrace and openly discuss failures, but also reward bravery despite failure and actively share lessons. The result would be more dreams-come-true for individuals and more success stories for the world.

For the past 2 years, Aalto Entrepreneurship Society, Boardman and many other organizations in Finland have organized the National Day for Failure on October 13th, to celebrate failure in Finland.

Having seen a success in Finland, we are now set to reach out to people outside Finland and promote the open-culture throughout the world. For this reason, we decided to take it global and rename it to the International Day for Failure.

Through this event, we want to communicate two messages. First, failure is a natural part of trying anything new or bold for success, so it can be a sign that you’re doing something innovative. Second, failure can be a good learning experience, so you should try to get the most out of failure and share the lessons with others.

Our mission is to help people overcome fear of failure and learn to get the most out of it. Odd as it may sound, we believe this can be achieved through celebration of failure. And there is no doubt that this will be an uphill battle.

Therefore we need you to be part of this meaningful journey and make an impact to the people in your own region.